Secret features and new ones of Amazon Prime Video on 2026

Amazon Prime Video is not just a platform for enjoying movies and series; it also hosts several lesser-known and recently updated features that can transform the viewing experience. From accessibility tools to the latest AI-driven functions, each feature is designed to cater to different tastes and needs.

X-Ray: A Detailed Look at Every Scene

Real-Time Enriched Information

The X-Ray feature is an exclusive Prime Video resource that provides enriched information about the scene being played. By tapping any part of the screen during viewing, additional information about actors, music, and trivia appears.

This tool allows both movie fans and those interested in technical details to delve into the cultural and artistic context of the work. Each piece of data is displayed transparently, helping to understand the relevance of each element within a production.

Benefits for the Modern Viewer

Having access to complementary information during playback enriches the visual experience, creating an interactive and educational environment. The feature allows for the exploration of curious facts that often go unnoticed, promoting a deeper analysis of the narrative.

This resource also increases interaction between technology and the user, making the content a dynamic space where knowledge is integrated organically.

X-Ray Recaps: AI-Powered Smart Summaries (New in 2024)

AI-Driven Personalized Summaries

In November 2024, Amazon launched X-Ray Recaps, a revolutionary feature that uses generative AI to create personalized text summaries of TV series. This function analyzes video segments, subtitles, and dialogues to generate concise, spoiler-free summaries.

Summaries can be generated for:

• Entire seasons
• Individual episodes
• Specific segments within an episode

The feature is currently available on Fire TV devices in the United States for Amazon MGM Studios original series, with plans to expand to more devices and content.

Video Recaps: AI-Powered Visual Summaries (New in 2025)

The Audiovisual Evolution of Summaries

In November 2025, Prime Video took X-Ray Recaps to the next level with Video Recaps, a feature that creates cinematic-quality visual summaries using AI. This innovation combines:

• AI-generated synchronized voice narration
• Original dialogue snippets
• Series music
• Strategically selected video clips

Video Recaps help viewers reconnect with series between seasons, providing a comprehensive visual summary of plots, characters, and key moments. Currently available in beta for select original series in English in the United States, including titles like Fallout, Tom Clancy's Jack Ryan, Upload, Bosch, and The Rig.

AI Topics: AI-Powered Content Discovery (New in 2024)

Personalized Thematic Recommendations

In December 2024, Prime Video introduced AI Topics, an AI-driven content discovery system that analyzes thousands of titles to group content into relevant and personalized themes.

Unlike traditional recommendations based on history, AI Topics creates thematic categories such as:

• "Mind-Bending Sci-Fi"
• "Epic Fantasy Adventures"
• "Emotional Character Journeys"

The system uses advanced language models and Amazon Bedrock to understand user preferences, organize relevant content, and generate creative names for each thematic category. The feature is currently in limited beta in the United States and is expanding to Fire TV devices.

Accessibility for All

Subtitle and Alternative Audio Options

Amazon Prime Video stands out for catering to the diversity of its audience through multiple accessibility options. Subtitles in various languages, along with alternative audio tracks, allow users with different needs to enjoy without barriers.

Subtitle options are configured immediately from the control screen, making it easy for people with hearing difficulties to have an adapted experience. The wide range of languages also reinforces the idea of a global community.

Audio Descriptions and AI Dubbing

The service offers audio descriptions for certain content, providing detailed narration of the action for visually impaired people. This feature makes it easier for everyone to imagine what is happening in each scene.

Additionally, in March 2025, Prime Video launched a pilot program for AI-assisted dubbing for licensed movies and series, improving the localization of international content and expanding the available language options.

Prime Video's adaptability allows users to configure these options easily from the accessibility menu, making the platform truly inclusive.

Parental Control: Safety and Content Filtering

Creating Child Profiles

For families, Amazon Prime Video offers the option to set up child profiles that limit exposure to inappropriate content. With parental control, it is easy to separate content intended for adults from that meant for younger audiences.

Creating child profiles allows for age-based content restrictions, offering a safe and controlled experience. Parents can decide which shows, series, or movies are available for children.

Custom Restriction Settings

The parental control tool allows for content restrictions to be set on the main profile. It is possible to block certain genres or titles and customize the browsing experience.

With advanced settings, parents can set passwords or codes to prevent access to unwanted content. The control system and custom restrictions provide peace of mind for those who want to balance entertainment without compromising the safety of the little ones.

Personalizing the Experience: Hiding Content

Remove Unwanted Titles from Your Home Screen

One of the lesser-known but highly effective features is the "Hide Content" option. This resource allows specific movies or series to be removed from the home screen, helping to refine recommendations.

Hiding content is especially useful when seeking a personalized experience, without suggestions based on undesirable tastes. Often, manual filtering proves more effective than automatic algorithms.

Benefits of a Clean and Organized Interface

By removing unwanted titles, the interface becomes cleaner and more organized, facilitating navigation and displaying more interesting content. This personalization improves efficiency in finding preferred titles.

Users can experience this change immediately and adjust their preferences at any time, adding much-valued flexibility to the current digital experience.

Alternatives to Watch Party (Discontinued Feature in 2024)

What Happened to Watch Party?

Important: Amazon's Watch Party feature was completely discontinued in April 2024. This feature, which allowed synchronized viewing with up to 100 participants, was launched during the pandemic but was removed by Amazon without prior notice from all platforms.

Current Alternatives for Group Viewing

For those who want to share the Prime Video viewing experience with friends or family remotely, there are third-party alternatives:

Teleparty (formerly Netflix Party)

• Browser extension for Chrome, Edge, and Opera
• Synchronizes playback and adds group chat
• Compatible with Prime Video, Netflix, Disney+, Hulu, and more

Flickcall

• App for creating watch parties
• Works with multiple streaming platforms

Apple's SharePlay

• For iPhone, iPad, and Mac users
• Integrated into FaceTime
• Automatic playback synchronization

Manual Method

• Start a video call (Zoom, WhatsApp, Google Meet)
• Coordinate starting the content at the same time

Enjoy Your Content Offline

Download for Offline Viewing

One of Prime Video's most appreciated features is the option to download movies and series episodes for offline viewing. This feature is ideal for those who travel or are in areas with limited connectivity.

The ability to store content on mobile devices or tablets ensures that entertainment does not stop, even when the internet connection is unstable or non-existent.

Plan Your Viewing for Long Trips

Downloading episodes and movies is especially useful on long trips, where internet access can be challenging. With this feature, the frustration of running out of entertainment due to connectivity issues is avoided.

Additionally, the feature allows for storing content in high quality, offering a cinematic experience regardless of the circumstances.

The Difference Between Subscriptions: Plans with and without Ads

Updated Pricing Structure (2025)

Amazon Prime Video introduced significant changes to its subscription model from January 2024:

Basic Plan with Ads (included in Prime):

• $14.99/month with full Amazon Prime membership
• $8.99/month as a standalone subscription
• Includes ads during movies and series
• Streaming in 4K, HDR10, and HDR10+
• Dolby Digital 5.1 audio

Ad-Free Plan (add-on):

• +$2.99/month additional
• Ad-free experience
• Dolby Vision and Dolby Atmos exclusive to this plan
• All features of the basic plan

The Restriction of Dolby Vision and Atmos

Important Change: From January 2024, Dolby Vision HDR and Dolby Atmos are exclusively available in the ad-free plan. Basic plan users have access to HDR10, HDR10+, and Dolby Digital 5.1, but not to Dolby's premium technologies.

This change caused controversy among users, as Amazon did not announce this quality downgrade in advance. For those who require the highest audiovisual quality, the ad-free plan is necessary.

Understanding the Options

Each modality has its justification:

• The basic option offers a wide catalog and standard features
• The premium version stands out for significant visual and sound enhancements
• Users can decide based on their budget and quality preferences

Live Sports and Special Content

Thursday Night Football and NBA

Prime Video has positioned itself as a live sports platform, offering:

• Thursday Night Football: Exclusive NFL games
• NBA on Prime Video: Basketball coverage with AI-powered tools:
• Key Moments: AI identifies significant plays
• Rapid Recap: Automatically generated 2-minute summaries

Special Events and Premieres

Prime Video occasionally hosts digital viewing events for major premieres of its original series, allowing fans to watch episodes before the official release along with exclusive behind-the-scenes content.

Optimization for a Personalized Experience

Recommendations Based on Viewing Habits

Prime Video uses intelligent algorithms that analyze user behavior to suggest content aligned with their tastes. With the new AI Topics feature, this personalization has reached a new level.

The recommendation system is constantly updated, taking into account both recent choices and the complete viewing history. This makes each session feel fresh and tailored to current preferences.

The Importance of User Feedback

Users can mark content as "watched" or "not interested," which helps adjust future recommendations. This dialogue between the platform and the viewer fosters constant interaction.

The value of feedback translates into an interface that adapts to the evolution of personal tastes. The more the user interacts with the platform, the more accurate the content offering becomes.

Intuitive and Customizable Interface

Simplified and Accessible Navigation

The organization of features and the layout of options on Prime Video are designed so that any user can quickly find what they are looking for. The simplified interface reduces the learning curve.

From the main screen, all important sections can be accessed, with intuitive menus that allow for personalizing the experience without complications.

Advanced Settings for Expert Users

While the interface is user-friendly for everyone, advanced options are also considered for those users who want to delve into personalization. Such settings allow for adjusting playback quality, managing simultaneous downloads, and modifying viewing options.

Advanced settings are a valuable tool for more demanding users, allowing the platform to be optimized according to specific needs and scenarios.

Exploring Additional Features

Integration with Other Services and Devices

Prime Video integrates with other devices and platforms, facilitating playback on smart TVs, game consoles, and mobile devices. This integration ensures a uniform experience, regardless of where the content is accessed.

Compatibility with multiple devices allows for enjoying content in different formats. Additionally, synchronization between devices ensures that playback resumes at the point where it was left off, regardless of the device used.

Prime Video Channels: Expanding the Catalog

Prime Video allows for adding additional subscriptions (Channels) from services like:

• Apple TV+
• Max (HBO)
• Paramount+
• Starz
• MGM+
• Crunchyroll
• And many more

This allows for consolidating multiple subscriptions into a single interface, simplifying management and billing.

Advanced Technical Features

Video and Audio Quality

Prime Video offers:

• Resolution: Up to 4K Ultra HD on select content
• HDR: HDR10 and HDR10+ (basic plan)
• Dolby Vision: Only ad-free plan
• Audio: Dolby Digital 5.1 (basic plan)
• Dolby Atmos: Only ad-free plan

Adaptive Streaming

The platform uses AI to dynamically adjust video quality according to internet speed and device capabilities, ensuring the best possible experience without interruptions.

Multiple Profiles and Simultaneous Streams

• Up to 3 simultaneous streams on different devices
• Personalized profiles with individual recommendations
• Separate viewing history by profile
• Specific parental control by profile

The Future of Prime Video with AI

Ongoing Innovations

Amazon continues to invest in AI technologies to enhance the user experience:

• Continuous improvements in X-Ray Recaps and Video Recaps
• Expansion of AI Topics to more regions and devices
• Automatic AI dubbing for international content
• Real-time sports analysis tools

Commitment to Innovation

Prime Video positions itself as a leader in AI implementation in streaming, demonstrating a continuous commitment to innovation and improving the user experience. These technologies promise to make content more accessible, personalized, and easy to discover.